Donate one more cent than Don Amancio'. This is the slogan of the fundraising campaign hosted at "http://donamasquedonamancio.org/" donamasquedonamancio.org: an initiative which encourages citizens to be more supportive than Inditex’s president, Amancio Ortega, who donated 20 million euros to charity last 2012. A percentage that, according to the organizers of the campaign, only represents the 0,05 per cent of his patrimony. Vall d'Hebron Institute of Research (VHIR), through its donations site "http://yoinvestigo.org/" 'yoinvestigo.org' ( "http://www.faigrecerca.org/" 'faigrecerca.org', in Catalan), and several organizations such as the Spanish Cancer Association (AECC), Doctors Without Borders (MSF) and UNICEF, participates in this original campaign that let citizens know what should they donate to be more generous than the richest person in Spain.